Chances are you don’t know what business you’re in. In this age of global economy and commoditization, it’s no longer good enough to say, “I’m a printer.” “I’m a doctor.” “I sell men’s clothing.” Today, the most successful companies and businesses are the ones who have challenged themselves to redefine what business they’re in—from their customers’ perspective. Join us as we look at new ways to define yourself in order to have any chance of success in today’s economy.

ABOUT THE SPEAKER
Steve Lance is a multiple Emmy Award winner and co-author of The Little Blue Book of Advertising and more recently, The Little Blue Book of Marketing. As Creative Director of NBC, he established the first copy testing and focus group testing for the network. His tag lines developed with Richie Kahn (“NBC Us” and “NBC Proud As A Peacock”) remain the most memorable lines created for any network.

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RSVP by May 20

11:30am Networking
11:45am Lunch
12—1pm Presentation

Members: $30
Non-Members: $40
Full-time students: $20

Questions?
616.459.9196
admin@aafwmi.org

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PRINT SPONSOR


AAF West Michigan's luncheon mailers are printed and mailed by Brightformat. With extensive experience in mailing and positioning themselves on the forefront of digital print technology, the future's bright with Brightformat.


VIDEO SPONSOR


AAF West Michigan's luncheons are recorded and managed online by Lawrence Productions. Lawrence Productions is a full-service video production house with considerable experience and expertise.