About GVSU – SOC

The School of Communications at Grand Valley State University considers creative activity and scholarly achievement an important part of the construction of meaning in society.  The curriculum within the School of Communications reflects a commitment to integrate professional and liberal education.  The study of communication at Grand Valley State University emphasizes a broad understanding of the field combined with a solid knowledge of specific technical skills.  Foregrounding a liberal arts context, emphasis is placed on learning-by-doing.   The Advertising and Public Relations curriculum follows the recommendations of industry organizations such as the American Advertising Federation (AAF) and the Commission on Education in Public Relations (CEPR). Also, students work with actual clients from the community in class, and through internships, to gain professional experience.  The Ad/PR major supports two active student organizations that are associated with local and national professional groups, the Public Relations Student Society of America (PRSSA) and the American Advertising Federation (AAF). The GVSU Chapter of PRSSA has a nationally affiliated student-run PR Firm, GrandPR, and has won several national awards and recognitions. Ad students have placed in regional annual National Student Advertising Competition and were a top 9 national finalist in 2015.