Having spent time in New York as a senior designer and Art Director for American Eagle Outfitters, and then in Milwaukee leading a packaging concept team for Kohl’s, Daniel was compelled to move back to Grand Rapids, where he started his career, to raise his family. In between leading the creative team at Stevens Advertising and teaching branding at KCAD he has found the time to venture outdoors with his family and friends, coach youth sports and serve on the board for AAF West Michigan.