Direct the strategy, creation and implementation of integrated consumer marketing campaigns for Lake Michigan Credit Union’s retail, mortgage, insurance, investments and commercial banking divisions. These include; broadcast, outdoor, print, web, social media, e-mail marketing, interior and exterior branch signage and internal communications. Direct marketing creative staff in day-to-day execution. Management oversight of external vendors. Collaborate with senior management on all media buys and act as the main creative point of contact to achieve strategic long and short-term marketing goals.