2026 WEST MICHIGAN AMERICAN ADVERTISING AWARDS WINNERS
BEST OF SHOW - PROFESSIONAL
Haworth, Magazine Design, Haworth's Great Spaces Magazine for Haworth
JUDGE’s CHOICE - PROFESSIONAL
Brick House Interactive, Animation - Special Effects or Motion Graphics, FANUC America Happy Holidays 2025 for FANUC America
RHINO, A Story CompanyFilm/Video/Sound Branded Content, More Than :60 SecondsAn Enjoyer Summer for Michigan Enjoyer
Taproot Pictures, Best of Branding, Redefining Luxury - Directors Cut for Taproot Pictures
BEST OF SHOW - STUDENT
Larissa Bol, Calvin University, Campaign, Elixir Beverage Company
JUDGE’s CHOICE - STUDENT
Flor Quiñones, Kendall College of Art and Design, Single Occurrence or Installation, BioPhilia Gallery
Jorja Jenema, Calvin University, Campaign, Thicket - Outdoor Soundscape
Avery Peters, Calvin University, Logo Design, La Esméralda | Ristorante Española
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Amy Day Design, Integrated Brand Identity Campaign, Visual Identity for ArtPrize 15 for ArtPrize
BrandHaven, Advertising Industry Self-Promotion Online/Interactive/ Virtual Reality, BrandHaven for BrandHaven
Brandish, Campaign, 360 Rally Launch Campaign for Xero Shoes
Brick House Interactive, Animation, Special Effects or Motion Graphics, FANUC America Happy Holidays 2025 for FANUC AmericaChop & Hue, Advertising Industry Self-Promotion Film, Video & Sound, Chop & Hue // Corporate Hype for Chop & Hue
Extra Credit Projects, Guerrilla Marketing, Voodoo Ranger Tanker Truck for New Belgium Brewing
Extra Credit Projects, Multiple Boards, Voodoo Ranger Double Poster for New Belgium Brewing
Extra Credit Projects, Outdoor Board Campaign, Send Yourself Outdoor Campaign for Gerald R. Ford International Airport
Goodfellows Creative, Campaign, Tin Time for Great Lakes Tinned Fish
Gorilla, Internet Commercial, Stryker AED Awareness for Stryker
Gorilla, Regional/National Television Commercial, What If for Auto-Owners Insurance
Gorilla, Internet Commercial, Steelcase Karman for Steelcase
Grey Matter Group, Public Service Online Film, Video & Sound, Mapping the Mystery of Humanity for Global Flourishing Study
Grey Matter Group, Logo Design, Catalyst IQ Logo for Catalyst IQ
Haworth, Magazine Design, Haworth's Great Spaces Magazine for Haworth
HOME Agency, Logo Design, Mill District Logo Design for Mill District Traverse District
IDEOLOGY Productions, Computer Generated Imagery (CGI), Dream Grand and Grow for Experience Grand Rapids
IDEOLOGY Productions, Photography, Digitally Enhanced, Rory Scovel Know Your Enemy Tour for Rory Scovel
Lambert by LLYC, Consumer Website, Otto Aerospace Website for Otto Aerospace
Lambert by LLYC, Social Media, Single Execution, New Holland x Dungeons & Dragons for New Holland Brewing
Lambert by LLYC, Social Media, Single Execution, New Holland x Dungeons & Dragons for New Holland Brewing
Lambert by LLYC, Social Media, Campaign, New Holland x Dungeons & Dragons for New Holland Brewing
Lambert by LLYC, Packaging, New Holland x Dungeons & Dragons for New Holland Brewing
Lambert by LLYC, Packaging, New Holland x Dungeons & Dragons for New Holland Brewing
Lydia Writes Good, Logo Design, Antidote Books + Records Logo for Antidote Books + Records
Lydia Writes Good, Specialty Advertising - Other Merchandise, GRPL "Find Your Next" Merch for Grand Rapids Public Library
Lydia Writes Good, Card, Invitation or Announcement - Campaign, SCA Summer Benefit 2025 Invitation for Saugatuck Center for the Arts
Lydia Writes Good, Annual Report (printed or digital), Wolverine Worldwide Impact Report for Wolverine Worldwide
Next Creative Co., Integrated Brand Identity Campaign, Morey Branding for Morey
OneMohrTime Studio, Integrated Brand Identity Campaign, Grand Rapids 175th Anniversary Logo for OneMohrTime Studio
Plot Creative, Corporate Social Responsibility Online/Interactive Campaign, Yungas Coffee Awareness Campaign for Plot Creative
RHINO, A Story Company, Internet Commercial, Let's Roll for Community Financial Credit Union
RHINO, A Story Company, Internet Commercial Campaign, Dash - Don't Do It/Feedback Spiral for Dropbox
RHINO, A Story Company, Internet Commercial, RHINO, A Story Company for Dropbox
RHINO, A Story Company, Film/Video/Sound Branded Content, More Than :60 Seconds, An Enjoyer Summer for Michigan Enjoyer
RHINO, A Story Company, Internet Commercial, This is Twist for Quench
Taproot Pictures, Advertising Industry Self-Promotion Film, Video & Sound, Mustang - Harmony (Directors Cut) for Taproot Pictures
Taproot Pictures, Best of Branding, Mustang - Harmony (Directors Cut) for Taproot Pictures
Taproot Pictures, Advertising Industry Self-Promotion Film, Video & Sound, Redefining Luxury - Directors Cut for Taproot Pictures
Taproot Pictures, Best of Branding, Redefining Luxury - Directors Cut for Taproot Pictures
Taproot Pictures, Internet Commercial, Bennett Day - Redefining Rigor for Bennett Day School
Taproot Pictures, Branded Content & Entertainment - Non-Broadcast, Bennett Day - Redefining Rigor for Bennett Day School
Taproot Pictures, Video Editing, Bennett Day - Redefining Rigor for Bennett Day School
Taproot Pictures, Cinematography—Single, Mustang - Harmony - Directors Cut for Taproot Pictures
Taproot Pictures, Sound Design—Single, Mustang - Harmony - Directors Cut for Taproot Pictures
Taproot Pictures, Video Editing, Redefining Luxury - Directors Cut for Taproot Pictures
Well Design Studio, Copywriting, Before I Recover for Michigan Overdose Prevention Coalition
Well Design Studio, Integrated Brand Identity Campaign, We Run We Rise for We Run We Rise
Well Design Studio, Integrated Brand Identity Campaign, Studio M for Studio M -
Flor Quiñones, Kendall College of Art and Design, Campaign, Wamma Foods
Koree Bemiss, Kendall College of Art and Design, Consumer Campaign , No Good Days: Spec Campaign
Lucy Iverson, Calvin University, Campaign, Michigan Soap Co-op
Ethan Paras, Kendall College of Art and Design, Consumer Campaign , National Geographic Window Campaign
Jordan Johnson, Kendall College of Art and Design, Campaign, Only Strings OOH Campaign
Flor Quiñones, Kendall College of Art and Design, Single Occurrence or Installation, BioPhilia Gallery
Amber Hadley, Ferris State University, Campaign, Revere
Chaz Silva, Kendall College of Art and Design, Single Occurrence or Installation, Produ©t
Emma Duimstra, Calvin University, Campaign, See Spot Integrated Branding
Joshua Horton, Calvin University, Single, Dialogue 58.1 Release Video
Rodrigo Alipio, Calvin University, Campaign, Retread Apparel
Elena Roberts, Kendall College of Art and Design, Campaign, Seven Monks Brand Refresh
Emily Griffin, Calvin University, Packaging, Paleon
Faith Cooper, Calvin University, Packaging, Frost, Flame, & Fern Greeting Cards
Micah TerHaar, Calvin University, Single, 2027 Final Four
Avery Peters, Calvin University, Book Design, Art Deco | A Design Movement
David Torson, Calvin University, Illustration – Campaign, Odyssey Mixtape
David Torson, Calvin University, Cover/Editorial Spread or Feature - Series, Swiss Design Publication
Lucy Iverson, Calvin University, Single Occurrence or Installation, Spring Arts Festival
Morgan Dykstra, Calvin University, Campaign, Fells Point Integrated Branding
Jorja Jenema, Calvin University, Campaign, Thicket - Outdoor Soundscape
Jorja Jenema, Calvin University, Book Design, Street Art Movement - Publication
Rodrigo Alipio, Calvin University, Logo Design, Retread Apparel
Elise DeWeerd, Calvin University, Illustration – Campaign, Bredeweg Acres Product Tags
Larissa Bol, Calvin University, Campaign, Elixir Beverage Company
Larissa Bol, Calvin University, Packaging, Elixir Beverage Company
Clarissa Van Baren, Calvin University, Typeface Design, Bitmap Typeface
Avery Peters, Calvin University, Logo Design, La Esméralda | Ristorante Española -
Boileau & Co., Regional/National Television Commercial Campaign, Van DeVanderVan TV Ad Campaign for Baumann and DeGroot Heating and Cooling
Boileau & Co., Webisode, Holiday Fruitcake Reimagined for Creative Dining Services
BrandHaven, Internet Commercial, Dare To Hope for Hope College
Digital Limelight Media, Consumer Website, Tehrani Plastic Surgery for Tehrani Plastic Surgery
Extra Credit Projects, Printed Annual Report, 2024 Community Report for Gerald R. Ford International Airport
Extra Credit Projects, Card, Invitation or Announcement, Couture for a Cure Invite for Van Andel Institute
Extra Credit Projects, Out-of-Home Campaign, People Before Money Outdoor for Independent Bank
Extra Credit Projects, Business-to-Business Website, EV Website for EV Construction
Extra Credit Projects, Social Media, Campaign, Behind The Scenes Social Campaign for Sweetwaters Coffee & Tea
Extra Credit Projects, Internet Commercial, Airport Hugs for Gerald R. Ford International Airport
Extra Credit Projects, Film/Video/Sound Branded Content, :60 Seconds or Less, Sparty Goes to Med School for MSU College of Human Medicine
Extra Credit Projects, In-Theater Commercial or Slide, Illustrated ADventure for Gerald R. Ford International Airport
Extra Credit Projects, Integrated Advertising Campaign - Local - Consumer, People Before Money Campaign for Independent Bank
Extra Credit Projects, Integrated Advertising Campaign - Regional/National - Consumer, Send Yourself Campaign for Gerald R. Ford International Airport
Extra Credit Projects, Illustration, Year of the Snake Illustration for Sweetwaters Coffee & Tea
Extra Credit Projects, Public Service Non-Broadcast Audio/Visual, Foundation Fundraising VIdeo for Gerald R. Ford Presidential Foundation
Ferris State University, Book Design, Tension & Tenderness Catalog for Kendall College of Art and Design of Ferris State University
Goodfellows Creative, Point of Purchase - Counter Top or Free Standing, Pretty Great Shelf Talkers & More for Great Lakes Tinned Fish
Goodfellows Creative, Social Media, Campaign, Let's Make it a Great One | Summer for Great Lakes Tinned FishGorilla, Internet Commercial, Survivor Story: Finn Whittacre for Stryker
Gorilla, Regional/National Television Commercial, Family Hike for Auto-Owners Insurance
Grey Matter Group, Integrated Advertising Campaign - Regional/National - Consumer, Defy Ordinary for Arktura
Grey Matter Group, Public Service Online Film, Video & Sound, Expanding Possibilities for Templeton Religion Trust
Grey Matter Group, Consumer Website, The Crossing for Cystic Fibrosis for Pipers Angels Foundation
Grey Matter Group, Consumer Website, Global Flourishing Study for Global Flourishing Study
Grey Matter Group, Printed Annual Report, Water For Good - Annual Report for Water For Good
Grey Matter Group, Integrated Advertising Campaign - Regional/National - Consumer, The Concise Bible for Initiative.Global
Grey Matter Group, Branded Content & Entertainment Campaign, Welcome To Car City for Car City
Grey Matter Group, Public Service Online Film, Video & Sound, The LAB for Interfaith America
Grey Matter Group, Public Service Online Film, Video & Sound, Sustaining Pluralism for Interfaith America
Kailey Bailey, Logo Design, Fika Logo Design for Fika
Kzoom Video Solutions, Voiceover, Count Dracula for Bricks and Minifigs Kalamazoo
Kzoom Video Solutions, Animation, Special Effects or Motion Graphics, Volunteer Journey Candy land for Safe Families Southwest Michigan
Kzoom Video Solutions, Music Video, Ktunes That's What I Call Marketing for Kzoom
Kzoom Video Solutions, In-Theater Commercial or Slide, Pride & Prejudice: A Marketing Tale for Kzoom
Lambert by LLYC, Logo Design, New Holland's Pinwheel Kitchen for New Holland Brewing
Lydia Writes Good, Branded Content & Entertainment - Non-Broadcast, Bell's Oberon Eclipse Social Ads for Bell's Brewery
Lydia Writes Good, Integrated Advertising Campaign - Regional/National - Consumer, Bell's Oberon Eclipse 2025 Campaign for Bell's Brewery
Lydia Writes Good, Outdoor Board, Bell's Oberon Light Sun-Light OOH for Bell's Brewery
Lydia Writes Good, Integrated Advertising Campaign - Regional/National - Consumer, Bell's Oberon Light Campaign for Bell's Brewery
Lydia Writes Good, Social Media, Campaign, GRPL "Find Your Next" Social for Grand Rapids Public Library
Lydia Writes Good, Internet Commercial, GRPL "Find Your Next" :30 Spot for Grand Rapids Public Library
Lydia Writes Good, Integrated Advertising Campaign - Local - Consumer, GRPL "Find Your Next" Campaign for Grand Rapids Public Library
Lydia Writes Good, Integrated Advertising Campaign - Regional/National - Consumer, Chaco "Make Their Holiday" Campaign for Chaco
Magnus Capital Partners, Consumer Website, homflats.com for Magnus Capital Partners
Main Feed Marketing, Social Media, Campaign, The West Side GR for Stockbridge Business Association
MINDSCAPE, Consumer Website, MINDSCAPE + Mercantile Bank for Mercantile Bank
Next Creative Co., Audio/Video Sales Presentation, Gordon Food Service Brand-O-Rama 5 for Gordon Food Service
Next Creative Co., Integrated Brand Identity Campaign, Hot 'n Now Brand Identity for Gun Lake Investments
Next Creative Co., Logo Design, Lovejoy Logo for 1983 Restaurant Group
Next Creative Co., Integrated Brand Identity Campaign, Gordon Food Service Maripesca Brand for Gordon Food Service
Next Creative Co., Local Television Commercial Campaign, Merry Maids Brand Commercials for Merry Maids
On Base Productions, Branded Content & Entertainment - Non-Broadcast, YMCA Camp Eberhart 2025 for On Base Productions, LLC
PB&J, Public Service Television, Substance Free Coalition PSA - Orca for Substance Free Coalition of Northwest Michigan
PB&J, Public Service Television, Substance Free PSA - Elephant for Substance Free Coalition of Northwest Michigan
PB&J, Public Service Television, Substance Free Coalition - Proposal for Substance Free Coalition of Northwest Michigan
Postema Productions, Local TelevisionCommercial :30 Seconds, Serra Honda & the Zombie Horde for Serra Honda Grandville
RED66 Marketing, 091 - Direct Marketing & Specialty Advertising (printed or digital), Marketing Toolbox for RED66 Marketing
Taproot Pictures, Cinematography—Single, Bennett Day - Redefining Rigor for Bennett Day School
Voyage Pictures, Local Television Commercial Campaign, CHC 2025 Campaign for Cancer and Hematology Centers
Voyage Pictures, Cinematography—Single, Fusion FGA Virtual Tour for Fusion Academy
Well Design Studio, Integrated Brand Identity Campaign, The Assist for The Assist
Well Design Studio, Integrated Advertising Campaign - Local - Consumer, Poutine Week for Michigan Street CIA
Well Design Studio, Consumer Website, Studio M for Studio M
Well Design Studio, Integrated Brand Identity Campaign, Vander Mill for Vander Mill
Well Design Studio, Public Service Online/Interactive Campaign, Before I Recover for Michigan Overdose Prevention Coalition -
Item description
2026 Judges
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Carlos Flores
Founder, Creative Director
Forager TV x Whitepaper Studio
Carlos Flores is a Creative Director and filmmaker whose work spans film, advertising, and music videos. He is the co-founder of Forager, a New York–based creative studio and post-production collective recognized for film-forward work grounded in craft, narrative, and visual clarity.Carlos has led projects for global brands including Nike, Apple, HBO, and Vogue, as well as music and performance films for artists such as Selena Gomez and Sia. His work, along with projects produced by his companies, has received nominations and awards recognition across major industry platforms, including the VMAs, Emmys, and the Academy Awards.
With a career built hands-on through editing and color, Carlos brings a holistic perspective to creative leadership, guiding projects from early creative development through final execution. He is also a founding partner of Whitepaper, a filmmaker-led studio focused on rethinking film financing and supporting independent storytelling.
Carlos is an active member of the Television Academy and is driven by originality, collaboration, and elevating bold ideas through disciplined execution.
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Paige Bauman
Group Creative Director
Agency EA
Paige Bauman is a graphic designer and brand strategist based in Houston. She specializes in brand identities, presentation design, web design and environmental design/production.
Paige currently serves as Group Creative Director for Agency EA where she manages a group of inter-disciplined creatives. Prior to Agency EA, Paige developed her skills for large-scale print and digital advertising working with Leo Burnett and Arc Worldwide.
She's produced work for prominent brands such as Hilton, Coca-Cola, ElevenLabs, McDonalds, Samsung and Intuit. -

Jason Levkulich
Fractional CMO, Creative Director
Contact
Jason Levkulich began his career as a photojournalist, with his first professional assignment capturing Frank Sinatra on stage in 1991. That early immersion in storytelling, composition, and cultural relevance shaped a career defined by creative discernment and strategic clarity.While continuing to photograph iconic artists including Paul McCartney, Brian Wilson, Ringo Starr, Soundgarden, and Jack White, Jason expanded his work into marketing. Over the past 28 years, he has served as a marketing leader and Fractional Chief Marketing Officer for startups, SaaS companies, professional services firms, and $100M technology brands—guiding brand strategy, messaging, and creative direction.
In addition to his executive marketing work, Jason supports select entertainment and artist‑driven projects, including ongoing marketing and creative collaboration with 80s pop legend Tiffany.
Jason has been named one of Middle Tennessee’s Top CMOs by the Nashville Business Journal and has led campaigns recognized with Gold and Silver ADDY Awards, PR Daily’s “Best Marketing Video,” and M‑Files’ “Best Marketing Program in North and Latin America.”
Known for evaluating creative work through both an artistic and strategic lens, Jason brings a disciplined eye for concept, craft, and effectiveness. At his core, he remains a storyteller—focused on work that is clear, intentional, and built to resonate.
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